Youtube

6 Top Tips for Marketing your Business on YouTube

When you think of the social platforms your business should be utilising chances are the likes of Facebook, Twitter and Instagram are the first to spring to mind.

But what about YouTube? The video-led platform isn’t exactly like the other social platforms. But, with 1.9 billion visitors, that’s half of all internet users, using the site every single month, it might well be a platform your business can no longer afford to ignore.

It’s no surprise that since 2016 twice as many businesses are now advertising on YouTube. It’s the 2nd most visited website in existence.

We all know the power of video. 78% of us watch online videos every week whilst 55% view videos online every single day. When it comes to YouTube, users view over 1 billion hours of video each day.

Creating video content for YouTube has huge potential returns for your business. Whether it’s boosting your company’s visibility, strengthening your credibility, gaining traffic, growing your audience and ultimately gaining those all-important leads.

In this guide, we’ll be sharing our 6 top tips all businesses need to know when it comes to creating a killer YouTube marketing strategy.

Three, two, one, action.

1: Be professional – set up a YouTube Business Account

First things first, you’ll want to set up a YouTube business account.

This not only appears more professional and on-brand but creating a YouTube Business Account gives companies the opportunity to have multiple authorized users on the same account. This means several people from your company can log in and use the same account at any one time. That’s going to come in handy if you’re serious about killing it on YouTube.

To get started, you will simply need to have or create a Google account. This is quick and easy to do, and you’ll find out how to do it here.

Next, you’ll be required to:

  • Add a profile picture: we’d recommend you choose your company logo.
  • Add a banner image: the recommended image size for this is 2,560 x 1,440 pixels. Again, make sure this is in line with your company branding.
  • Add links to your banner: this is a great place to add a link to your website. You can also add links to your social channels which will appear as social icons.
  • Create playlists: once you’ve uploaded your first few videos it’s a great idea to set up playlists. These are organised, focused groupings for your videos.

It’s that easy – and the benefits of having a YouTube Business account are plenty. Not only does it give you access to handy tools like YouTube Analytics, it’s also hugely important for communicating your brand identity.

2: Get into action – create killer video content

Now you’re all set up, the next step is to create killer content.

This might sound obvious, but the content you put out in the world of YouTube needs to be top notch. Poor, low quality videos won’t cut it.

Fortunately, these days all you need is a smartphone and you’re away. A bank breaking budget isn’t necessary to produce awesome video content, so don’t worry if you don’t have all the top end equipment and gadgets.

What’s more, there are tons of amazing free, handy apps out there that will transform your videos into YouTube worthy works of art.

Some of our favourites include:

  • Splice: this is an easy to use, free video editing app from the guys behind GoPro which you can download straight to your phone. Crop your footage, change video speed, mix up transition styles, add music, text and much more.
  • Typito: another free to use tool, Typito is an online drag-and-drop video editor that’s super simple to use. A handy feature of this tool for businesses is that it allows you to add a branded banner to your video.
  • YouTube Editor: straight from YouTube itself, this free tool allows you to edit your videos within YouTube. Trim, crop, add annotations, transcripts, add music, filters, save and go.
  • Camtasia: this tool makes it easy to record and produce professional videos from your computer. It’s easy to pick up and allows you to record from your screen and webcam, add effects, music, audio, annotations, text, zoom, pan, crop, transition, animate and the list goes on.

Once you’ve mastered the art of creating professional videos, you’re ready to get going.

It’s important to bear in mind that your video should follow YouTube’s video specifications, which you will find in here.

You will also want to keep mobile in mind.

After all, over 50% of YouTube videos are watched on mobile, meaning it’s important to record video that’s optimised for mobile.

Finally, it’s important to bear in mind that a whopping 85% of YouTube videos are watched without sound. This means we’d strongly recommend adding annotations, text or subtitles to your videos to maximise their reach.

3: Don’t fall behind – keep your content consistent

 

The most popular YouTube accounts are those that post regularly and consistently.

This might sound scary at first, but there’s a breadth of interesting, engaging content all businesses can create to connect with and attract their target audience.

But first off, it’s so important that you know your audience. We’ve said this before and we’ll say it again. Any business worth their salt should know their target audience inside out.

Keep this knowledge in mind when creating video content.

Who are they, what are there hobbies, what questions do they want answered, what do they want from your products or services? This might sound obvious but by having a full, comprehensive understanding of your audience you can create killer video content for them.

So, what types of content can you create?

  • Product demonstrations: 72% of customers would rather learn about a product or service via video, making YouTube a great place to show off what you’ve got.
  • How To’s: answer your audiences’ questions or pain points with handy ‘how to’ videos. After all, 65% of people use YouTube to help them solve a problem.
  • Behind the scenes: add some personality to your business with fun behind the scenes videos. This type of video is great for boosting engagement and fostering brand loyalty.
  • Question and Answer: Q and A videos are great for offering further information to your audience, directly answering their questions and promoting brand transparency.
  • Product videos: these could be videos showing your products in use, highlighting new features, updates or showcasing the benefits. Using video to show off your products is hyper-effective, after all, 95% of us retain a message when we watch it via video rather than text.
  • Interviews: interviews with industry experts or influencers in your niche is a great way to attract views and get users engaging with your content. What’s more, if the interviewee promotes the video as well, they’ll also be helping drive traffic to your channel.

Depending on your product offering and business type there are tons of different types of video you can publish to YouTube.

4: Don’t miss out – get more views by optimising your videos for SEO

 

YouTube is a video search engine, and just like with any search engine, if you want your content to be seen, you’ve got to optimise.

There are 30 million video views on YouTube every single day. To maximize your reach to the millions, you’ve got to put the time and effort into optimizing your content.

Optimize your videos for search by:

  • Writing a compelling title that includes your keywords: first things first, your video needs an appealing title. This needs to be something that will entice people to click. Next, make sure your title includes any relevant keywords. Ensure that your keywords and title are relevant to the video content – no-body likes clickbait. Bear in mind that the character limit for YouTube titles is 70 characters but we would suggest you stick to 60 characters or fewer to avoid characters being cut off from the search page.
  • Fine tuning your video description: a video description has a character limit of 5000, although you may not need to use this entire amount. Your description should provide a clear, concise explanation of what your video is all about. Again, make sure to include relevant keywords in the description. You can also use up to 15 relevant hashtags which work to make your video description more searchable. It can also be a good idea to include links to your website or social platforms.
  • Getting your thumbnail right: once you’ve uploaded your video you will get the option to choose a freeze-frame from the content to be used as a thumbnail. Yet, we’d suggest creating a thumbnail of your own, making your video appear more professional, making it easier for viewers to understand what your content it all about and ultimately making it more clickable.
  • Choosing the correct category and tags: when uploading content to YouTube, you can choose a category for the video as well as entering tags or keywords. It’s a good idea to choose the category suggested by YouTube as this is based on what people commonly search. You’ll also want to enter multiple tags based on what your content is all about.

5: Get in on the action – work with YouTube influencers

 

We’ve all witnessed the rise of influencer marketing in past years, and YouTube is no exception to the trend.

60% of YouTube subscribers trust the opinions of their favourite influencers. If your business has the means, working with an influencer is an amazing way to spread the word about your products or business on YouTube.

What’s more, people have watched 50,000 years of product review videos on YouTube. On average we choose to watch a YouTube video than reading a review. If you can collaborate with an influencer to review and spread the word about your product, you’re on to a winner.

Working with the right influencers in your niche in turn means taping into their highly targeted audience – that can drive significant returns for your business.

For more help on acing your influencer marketing strategy in 2019 be sure to check out our handy guide here.

6: Don’t be shy – spread the word about your content

As part of an effective overall YouTube strategy you’ll want to spread the word about your content.

The great thing about YouTube videos is that they can be shared across all your social platforms, on your website, to your mailing list and so on.

As social media posts with videos have a massive 48% more views, embedding your YouTube video within them will work wonders for your views, engagement and traffic, after all videos attract 300% more traffic and are proven to help nurture leads.

Sharing your YouTube content across your channels and platforms will not only drive traffic to your YouTube account, it will capture more attention, traffic and ultimately generate future leads.

Next Steps – ready to get on the YouTube action?

 

85% of consumers want to see more video content from brands. If you’re looking to step up your video content game, YouTube is the place to be, with over 5 billion video views every single day.

 

Investing in video marketing will pay off. After all, 71% of people watch more video now than they did a year ago. By 2022, online videos will make up more than 82% of all consumer internet traffic. And where better to be than YouTube, the second more popular website after Google?

We hope you enjoyed our top tips to help businesses drive success from YouTube. For more help with building a knock out YouTube strategy, get in touch with the Report Central team today. We’re champions of customer focused, engaging content that generates views, traffic and leads for your business.

 

 

learn how report central drives results

Request a free consultation with our team of experts.

FREE CONSULTATION

Share this blog post:

award nominations and accreditations.