Ways to grow your blog

7 ways to grow your blog

Companies that blog produce an average of 67% more leads per month.

47% of buyers consume between 3-5 pieces of content before making a purchase decision. It’s no wonder 55% of marketers say that blog content creation is their number 1 inbound marketing priority.

Blogging helps businesses gain leads, make sales, strengthen brand loyalty and is a key SEO strategy. But, like with anything in the world of digital marketing, you can’t publish any old content and expect traffic to flock in in its droves.

After all, there are over 500 million live blogs online today, so for yours to stand out it’s got to do something special.

Growing your blog takes time, energy and effort – but it will pay off. After all, marketers who prioritise blogging are 13x more likely to achieve a positive return on investment.

In this guide, we’ll share 7 easy ways all businesses can grow their blog, in turn expanding their audience, driving conversions, bagging sales and boosting their search ranking.

1. Conjure up excitement with data-driven content

 

If there’s one sure-fired way of growing your audience it’s by publishing original, data-driven content.

The reason? Original blog content backed up by data gets people excited.

Not only will this type of content get you tons of shares and views, it will also drive those all-important backlinks.

And it’s not as difficult as it sounds:

  • Carry out original research: if you don’t have tons of data at your disposal then create it. Carry out a survey or questionnaire and write about your findings.
  • Use data from your own business: chances are you’ve got loads of data to hand. What can you take from it? What strategies or conclusions can you draw? Has it worked for you? What is interesting about it?

Original statistics and data are super fresh, interesting and useful to your audience and encourages your readers to shout about it, after all, 94% of people who share blog posts do so because they think they will be helpful to others.

For a full guide on creating data-driven blog posts, check out this comprehensive guide by Neil Patel.

2. Out with the old in with the new – update outdated content

 

By simply upgrading their old blog posts, Ninja Outreach saw a whopping 40% increase in organic traffic to their site.

Whether you’ve had your blog for a matter of years or months, in the fast-paced world of digital it’s inevitable that some of your content will become outdated and obsolete.

Remember, Google loves fresh content, favouring new content in its search algorithm.

That’s what makes updating old content such a valuable technique for growing your blog.

It’s time to head back to your older content and breathe new life into it.

Focus on editing your copy, ensuring it’s accurate and up-to-date. It’s also worth replacing old visuals, adding in more current images, GIFs or videos in their place.

Finally, make the changes live and change the last updated date on the post to the current date.

Bringing your older content back into the present day is not only super useful to your audience, it will make Google’s search algorithm sit up and take notice too.

Depending on how many older blog posts you have this can take up a lot of time, but as you can see, it will be worth it.

3. Guest Posting isn’t dead, but the way you’re doing it might be

 

We’ve all heard the that ‘guest posting is dead.’ But in truth, it’s not.

Although guest posting can be totally ineffective and spammy if:

  • The site is not related to yours
  • Someone has been paid to write the guest post
  • The post includes exact match anchor text

But guest posting to a relevant, authoritative site can be a brilliant way of growing your own blog whilst also gaining those highly-valuable backlinks.

 

So, how should you go about finding good guest blogging opportunities?

  • Find authoritative guest bloggers in your industry: any savvy business person will have read a range of industry related blogs. Did you see any particular names cropping up again and again? For example, in the world of digital marketing some prolific bloggers include the likes of Neil Patel and Danny Iny. Having identified a few bloggers, next type their name into Google, proceeded by ‘guest post by.’ This will bring up all the sites that these bloggers have guest written for, helping you identify relevant, authoritative sites that accept guest bloggers.
  • Search on social: chances are when a blogger creates a guest posts they’ll share it on their social platforms. This is super easy to search for in the likes of Twitter: simply enter your keyword + ‘guest post’ to find the latest tweets about guest posts in your industry.
  • Check out competitor’s backlinks: there are tons of handy tools out there that help you find backlinks to your competitor’s sites. That’s great news for you, making it easy to identify guest bloggers and which sites they have contributed to. All you need to do is reach out to that site yourself. Check out Open Site Explorer for help finding backlinks.

Guest blogging isn’t dead – in fact it’s a brilliant strategy for gaining backlinks, driving traffic to your blog and expanding your blog’s audience.

 

4. Unleash your secret weapon – say hello to Pinterest

 

The average Pinterest post is a whopping 100 times more shareable than the average Tweet.

What’s more, Pinterest drives 33% more traffic than Facebook. Not only that, but the average lifespan of a pin is at least one week versus just 80 minutes on Facebook.

Despite what you might once have thought, Pinterest isn’t a platform merely for those looking for cake recipes or wedding content. There’s a whole range of content and topics on the platform.

If you’re not already using Pinterest to drive traffic to your blog, now’s the time to tap into this social media goldmine.

The great thing about Pinterest is that businesses are able to attach specific landing pages to each and every pin they post. That’s why it’s so great for driving traffic to your blog.

What’s more, it’s super easy to create eye-catching, professional looking pins that entice pinners to click through to your blog. Using online graphics tools such as Canva which helps you out with ready-made Pinterest templates, you can create beautiful pins, in a matter of minutes.

 

5. Pop it in an email

 

Marketers know the value of email marketing – a medium that returns a whopping 3880% return on investment. What’s more 40% of B2B marketers say that email newsletters are most critical to their content marketing success.

Although a super simple tactic, the mere mention of your blog in your email newsletter is a great way of driving more views and traffic to your blog.

Remember:

  • include a strong call-to-action to remind people what you want them to do, in this instance it would be something along the lines of ‘Read more’ ‘or Find out more.’
  • Craft a killer subject line – an email subject line is judged, straight away. After all, 69% of email recipients report emails as spam based on subject lines alone.
  • Encourage your readers to subscribe, share and shout about your blog

 

6. Sharing is caring – make your blog shareable

 

If it’s difficult for someone to share your blog, they won’t.

This may seem obvious, but there are tons of businesses that haven’t yet realised and are subsequently missing out on a whole lot of benefits – from getting more eyes on your content to expanding your audience.

There’s are loads of ways you can encourage your audience to share your blog posts:

  • ClickToTweet: makes it super easy for your audience members to share your blog to Twitter.
  • AddThis: let’s you easily add share and follow buttons to your blogs.

Another important way of making your blog shareable is to include plenty of next level images. After all, we humans process images a whopping 60,000 times faster than words. What’s more, blogs with images get 94% more views.

 

Using online tools like Visme or Canva will help you easily create high-quality images, posters or infographics for your blog posts. You might consider creating a fun infographic or graph to represent a fact or statistic you’ve talked about.

 

7. Make Google sit up and listen – optimise your on-page SEO

 

We all know the importance of SEO. In a world with over 67,000 Google searches being performed every single second, every single site and piece of content needs to be optimised in order to rank.

But where does your blog come into this? Simply put, acing your on-page SEO will improve the chances that your blog ranks organically on Google and is opened up to a bigger audience.

So what tactics can be deployed to help boost your search ranking?

  • Create long-form content: in-depth, long form content with at least 2,000 words that covers a topic in its entirety consistently performs better. In fact, the average first-page result on Google contains 1,890 words.
  • Use SEO-Friendly URLs: Google has explicitly stated that the first 3 -5 words in a URL hold more weight than the rest. What’s more, a study by Backlinko found that short URLs rank better. This means you should aim to create short URLs that contain your keyword towards the start.
  • Consider your page title: a title not only tells the reader what your blog is all about, it tells Google what it is about, giving it that all-important context to judge whether it’s relevant to the search term. Keep your title between 55 – 60 characters, include your keyword and write unique titles for each of your separate pages.
  • Carefully include your keywords: everyone knows the importance of including your keyword within your text, just don’t overdo it. After all, Google actually penalises against it, damaging your ranking. Although there’s no right amount of times to include your keyword, as a general rule aim to include it within your first 100 words.
  • Don’t neglect meta descriptions: again, a meta description sums up the contents of your page to the benefit of both searchers and Google. Google has stated that the meta description is not a ranking factor, but it does have an indirect effect on your ranking. As Google uses click-through-rate to work out whether your page is a good result, the more users that click your result due to the meta description, the more Google will count your page as a good result, moving you up the rankings.

For a full list of on-page SEO tactics, check out our comprehensive guide.

Next Steps – ready to send your blog into the stratosphere in 2020?

 

By now we all know that the benefits of blogging for businesses are huge. From driving traffic, generating leads, boosting brand awareness and even producing sales. But, however awesome your content is, you can’t just leave it to its own devices. Ensuring that your blog soars to success requires time, energy and effort. But it will pay off.

For more help with blogging, whether it’s creating killer content that ranks in Google, to coming up with clever ways to grow your blog, Report Central are here to help.

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