Tools For generating Content

8 tools for generating awesome content ideas for your blog

57% of B2B marketers state that producing new content blogging ideas is their biggest struggle.

But, considering that marketers who prioritise blogging are 13x more likely to see a positive return on investment, coming up with killer content ideas needs to be a key part of your content marketing strategy.

Companies who blog produce 67% more leads per month, receive 97% more links to their website and receive 55% more visitors to their site.

Yes, blogging reaps huge rewards for businesses. But, churning out new content idea after new content idea can be a tricky task. Thankfully, there’s a breadth of awesome tools out there that will make every marketer’s life that little bit easier.

In this article we share our 8 favourite tools for generating epic content ideas. These tools will not only save you precious time and energy, they’ll help you create killer content that will get noticed by Google and your target audience alike.

Ready to transform your content strategy?

HubSpot’s Blog Ideas Generator – generate blog post ideas in seconds


First up is HubSpot’s Blog Ideas Generator. This tool is perfect for busy marketers with little time on their hands.

Free, quick and easy to use, HubSpot’s Blog Ideas Generator produces tons of catchy blog post title ideas with the click of a button.

Simply enter up to five relevant nouns relating to your subject area into the search box to get started. Let’s say we wanted to produce content around ‘Instagram Marketing.’

Having added up to 5 nouns click ‘Give me Blog Ideas.’

The tool will now generate blog post title ideas based upon our search term. In this case the first few results were:

  • Instagram Marketing: Expectations vs. reality
  • Will Instagram Marketing Ever Rule the World?
  • The Next Big Thing in Instagram Marketing
  • This Week’s Top Stories about Instagram Marketing
  • What will Instagram Marketing Look Like 1 Year from Now?

And the list goes on. In fact, this tool generates a whopping 250 content ideas in a matter of seconds.

Another handy feature with this tool is that you can either view the suggested ideas on HubSpot’s website or export them into a spreadsheet. This is perfect for storing ideas which you can refer back to at any point.

UberSuggest – content ideas popular with Google and your audience

Neil Patel’s UberSuggest is another amazing, easy to use tool that offers endless content inspiration. Plus, with a recent update to the tool, Neil Patel now deems it the ultimate content marketing tool. If you’re not already using UberSuggest, now is the perfect time to get in on the action.

The first step with this tool is to enter a keyword. In Neil’s own words ‘The way you rank for a keyword is by creating content around it.’

Again, let’s say our keyword is ‘Instagram Marketing.’

Hit search and watch the tool work its magic.

UberSuggest will generate tens and sometimes hundreds of phrases that include your chosen keyword.

In this case, the tool generated a whopping 254 keyword ideas including search volume over time. These act as amazing content inspiration in themselves, offering keywords based upon real data from real searches.

And, if that wasn’t enough, UberSuggest has recently introduced a brand-new Content Ideas feature.

In the left-hand menu, simply select the content ideas tab and the tool will generate the most popular articles and blog posts surrounding that particular subject based on search traffic and social shares.

There is also a super handy filter system, meaning you can refine your search by including or excluding particular keywords, or selecting minimum or maximum number of social shares.

What makes this tool that extra bit special is that it also includes two columns: ‘Estimated Visits’ and ‘Backlinks.’

Estimated visits tells you how many visits the blog received from Google each month. By clicking on ‘the keywords’ button, the tool will even tell you the which keywords drove those visits and how the blog ranks for those terms.

Backlinks then tells you the number of unique domains that link to that article.

UberSuggest is a super handy tool packed full of useful data and insights – perfect for creating engaging content that’s popular with both Google and your audience.

For more help with creating content for SEO be sure to check out our comprehensive guide.

Answer the public – uncover a wide web of content ideas


Answer the Public is an amazing tool and a favourite of ours here at Report Central.

This tool is extremely useful for gathering tons of new content ideas based upon the questions your target audience are asking around your subject area.

Simply enter your keyword and click ‘get questions.’

The results will be returned in the form of wheels of questions in three categories: questions, prepositions and alphabetical.

Here is one of the results wheels based upon our search for ‘Instagram Marketing:’

As you can see, there are hundreds of content ideas based on our keyword.

Although the results might require a bit of sifting through to find the ideas most relevant to your business, this tool is a goldmine for discovering tons of invaluable content ideas.

The great thing about this tool is that it offers an exhaustive list of questions which you then go on to answer in your content. As any content marketer will know, answering your audiences’ questions and addressing their pain points and frustrations is an amazing way to create engaging content that fares well with Google and your target audience.

BuzzSumo – check in with what is already popular with your audience


BuzzSumo  is another awesome tool that not only provides you with a breath of content ideas, it also:

  • Lets you know how many shares and social engagement the content has received
  • Lets you know who the key sharers are
  • Displays top trending content

That means that you can quickly and easily establish which types of content perform well and what resonates with your audience.

Again, this free tool is effortless to use. Enter your topic or keyword and hit go.

The tool displays content from the last year on your chosen topic that is killing it.

What’s more, it shows:

  • Facebook engagement
  • Twitter Shares
  • Pinterest Shares
  • Reddit Engagements
  • Number of Links
  • Evergreen Score
  • Total Engagements

All this information is available on the free plan, however, if you’d like to see the hottest content from the past 24 hours, week or month you will need to upgrade to the pro plan. This will be worth doing if you’ve got the budget as it will allow you really keep your finger on the pulse of what content your audience are enjoying at any given time.

The great thing about this tool is that it shows you what types of content your audience are loving and sharing, meaning you can get in on the action. As we know, Google loves content that is relevant, so using this data to inform your content marketing plan is a great idea.

For an in-depth guide on how to use BuzzSumo to create endless content ideas check out this handy guide.

Google Trends – gain an insight into your audiences’ search habits

Digital marketers will likely be familiar with the Google Trends tool. It can be used for several marketing purposes including creating content ideas.

The emphasis with this tool is on topics.

Having entered your search term, the tool will first show you ‘Related Topics:’

These results are the subjects that users searching for your chosen term are also searching for.

This is handy for helping you establish other potential topics you may wish to explore that your audience are tapping into.

Secondly, Google Trends will show you ‘Related Queries.’ These are the terms that users searching for your term are also searching:

Again, this is great for uncovering terms and topics around your subject area that your target audience are interested in.

The final feature of this tool shows you how much interest your term is attracting both now and over time.

Obviously, if you find that your interest in your topic has severely dipped it might not be worth your time writing about it. On the contrary, if interest is merely increasing, this indicates that it is worth getting in on the action.

This tool is extremely useful for uncovering areas your audience are interested in and searching for, based on data harvested straight from Google itself.

Quora – keep your finger on the pulse of your target audience


Quora is a question and answer-based platform where users flock to gain and share knowledge and insights on a huge range of topics.

That’s why it’s so powerful. It’s a space in which your audience are asking questions and voicing their frustrations, giving you an unrivalled insight into what knowledge they want to gain and which questions they want answering.

Firstly, you will need to sign up for a free account. Next, type your term or keyword into the search bar and hit go. You will find threads of questions and answers around your search term:

As you can see, this is amazing inspiration in itself, showing you the real questions your audience are asking on your topic.

Next, you will want to enter into a specific thread and read the discussion around this topic for further insights.

By getting to know the thoughts and questions your audience have, you can go on to create relevant, topical and highly valuable blog content for them.

Another forum worth trying out is Reddit. Similar to Quora, Reddit is another forum where users hang out in their millions to ask and answer questions – another goldmine for content ideas.

Portent’s Content Idea Generator – create catchy blog post titles


This tool is super handy for busy marketers who don’t have tons of time on their hands.

Although this tool isn’t as informed and driven by data as some of the other tools in our list, it is great for creating witty blog post titles that your audience will love.

Simply enter your subject into the search box and the tool will come up with catchy, compelling blog post titles in a second. You can refresh the tool as many times as you wish to sift through tons of ideas the tool suggests:

Portent’s Content Idea Generator is especially great for those looking to inject a little humour into their content, often returning titles with a fun, silly side. Perfect for grabbing your audiences’ attention.

Google’s Related Search and ‘People Also Ask’ – understand your audiences’ search behaviour


Although this isn’t strictly a tool, it is an easy to use, free way of gaining invaluable content ideas based upon what your audience are searching for in your subject area.

Simply head over to Google and type in your search term. You will find a drop-down box offering further suggestions on what people also ask and search:

Likewise, once you hit search, scroll to the bottom of the search engine results page and you’ll find the ‘Searches related to…’ box showing related terms and queries people are searching for around this area:

These suggestions are based on Google’s analysis of millions of searches and represent related terms and themes that Google considers most relevant.


This is a super easy way to gain a genuine insight into what people are searching in your subject area, allowing you to deliver content geared towards your audiences’ questions, queries and interests.

Next Steps – ready to create awesome content?

Creating content is easy, creating awesome content is not. But, if you want to rank highly on Google you need to write content that’s not only super relevant to your audience and industry, it’s got to be engaging too. Using handy tools will not only save you time and energy, it shows you what’s hot in the world of content, meaning you can deliver killer content your audience will love.

For further help on creating an awesome content marketing strategy, get in touch with Report Central. We build kick ass content strategies that not only rank on leading search engines, they get you traffic and engage your potential customers too. Why not see what we can do for your business today

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