Social Media Scheduling Tools

9 best social media scheduling tools every business needs

The percentage of marketing budgets spent on social media is expected to increase by more than 50% over the next five years. That’s on pace to outgrow TV ad spend.

It’s no surprise considering that a whopping 77% of millennials have reported making a purchase after seeing a product on Facebook alone, whilst a massive 80% of Instagram users follow at least one business profile. Over 1 in 3 internet users go to social networks when looking for more information about a brand or a product.

Almost 90% of marketers say their social media marketing efforts have increased exposure for their business, whilst 75% say it’s increased traffic.

With the average person spending over 2 hours on social media every single day, it’s the place to be for businesses looking to boost brand awareness, increase traffic and generate sales.

So when it comes to your social media strategy why not make your life that whole lot easier by making use of the plethora of handy scheduling tools out there? Scheduling posts not only saves you tons of time, it also means you can reach your audience when it matters the most – when they are most active.

As scheduling tools get more advanced, they are a great way to streamline and step-up your social media strategy.

In this article we’ll share our pick of the best social media scheduling tools out there to help every business take their social media strategy to the next level.

1: Sprout Social – the all in one scheduling tool


Within this handy all-in-one app users are able to plan, organise and deliver content and campaigns across all of their social networks – whether you use Facebook, Instagram, Twitter, Pinterest or all of the above. That’s bound to come in handy considering that the average internet user has 7.1 social media accounts.

The great thing about Sprout Social is that it gives your team one central place to schedule content, view your social media calendar and manage your assets. This is particularly handy for those that work collaboratively with graphic designers, writers, marketing managers and so on.

Publish your content at the optimal time for your audience using Sprout’s patented ViralPost technology which analyses times based on user engagement to suggest the optimal times to post.

Once your content has been published, it’s super easy to measure its success with Sprout’s social Insights, meaning you can go on to sharpen your game plan in the future – measure impressions, engagement rates, follower growth and more. You can even identify the best performing hashtags.

Sprout Social has all bases covered.

2: Tweetdeck – the ultimate scheduling tool for Twitter


Twitter has 321 million monthly active users, with a whopping 84% of businesses using the platform for marketing purposes.

Whether you’re a business who uses Twitter as a key player in your marketing strategy, or a marketing manager juggling several Twitter accounts, this Twitter only focused scheduling tool could be the perfect fit.

Tweetdeck integrates with Twitter in a matter of seconds, offering an easy to use scheduling tool allowing users to set up and schedule tweets across several different accounts.

Simply create your tweet, choose the time to publish and hit go. Tweetdeck also offers a handy dashboard where users can see their live feeds, notifications, mentions and all other activity in one central spot.

Although this tool isn’t all bells and whistles, it certainly does the job when it comes to scheduling and managing your Twitter accounts.

For more help creating a killer Twitter marketing strategy check out our 7 Twitter hacks to help step up your social game.

3: Post Planner – the scheduling tool that skyrockets engagement

According to Post Planner, businesses utilising the tool get 510% more engagement.

What’s the secret to their success? Well, this is a scheduling tool with one key difference.

On top of scheduling your posts, this tool also generates content for you based upon the specific hashtags and keywords you’re using.

After all, every social media marketer knows the struggle of trying to create and post original content, every single day. Sharing relevant, interesting third-party curated content to your audience is key to keeping them engaged. That’s where Post Planner comes in handy.

Post Planner will also give star-ratings to its suggested content based on how relevant it will be to your audience, giving you a huge helping hand when it comes to delivering targeted, effective curated content to your followers.

On top of helping users deliver killer content, this tool does everything else you’d expect from a scheduling tool. From indicating the best times to post based on your audiences’ data, to highlighting the type of content you’re posting and how it is preforming.

4: Sked Social – the original Instagram scheduler


There are more than 1 billion monthly active Instagram users worldwide. Instagram has more than 25 million business profiles, with 74% of businesses globally using Instagram. A massive 60% of the platform’s users state that they’ve discovered at least one new product through the platform.

Clearly, Instagram’s the place to be for businesses, and if Instagram is a key player in your social media strategy, Sked Social (formerly Schedugram) is for you.

Within the tool users can prepare photos, captions and hashtags, with a handy drag and drop tool to preview how your posts will look before they’re published.

The tool also offers built-in post templates as well as photo editing tools and filters, a great feature for anyone working with visual content. Save your regularly used hashtags and @ mentions to make reusing the same ones a quick and easy task.

Unlike some of the other free, basic tools on the market, Sked Social also allows users to schedule carousel posts and stories. Considering that stories are growing 15 times faster than feeds, with 80% of brands using stories, being able to schedule to stories is a key marketing tactic for businesses.

To keep up with all the changes rolled out by Instagram this year, make sure to check out our handy guide here.

5: Hootsuite – the big guns of the social media scheduling tools


One of the most well-known social media scheduling tools, used by marketers and agencies alike, Hootsuite has the capability to schedule content to 35 different social networks and web services. That should come in handy considering most businesses look after between 4-10 social media accounts.

As well as scheduling content for any of your social media accounts, Hootsuite also offers the ability to analyse and track your social media return on investment through reporting. Within the platform’s reports, measure conversions for each of your accounts, and separate return on investment between organic and paid media.

Another super handy feature includes scouting out conversations happening on social media, either by keyword, hashtag or location, to find out what people are saying about your brand, business, competitors and sector.

6: Tailwind – the number 1 Pinterest scheduler


1.5 million businesses use Pinterest worldwide. A whopping 83% of Pinterest users have made purchases based on pins from brands while 84% of pinners use the platform when deciding what to buy.

That’s what makes Pinterest such a powerful tool for businesses – its users are in discover mode.

If your business is making the most of the goldmine that is Pinterest, Tailwind is the tool for you.

Trusted by over 300,000 brands, Tailwind makes your Pinterest marketing that whole lot smarter. The tool allows you to schedule pins at the right, optimised times when your audience is most likely to see them.

Scheduling your pins can save hours every week, especially with Tailwind’s features of multi-board pinning, bulk uploads, and handy drag-and-drop calendar. What’s more, Tailwind’s Browser Extension is super handy for scheduling pins from any website in a matter of seconds.

Tailwind offers other great features such as Tailwind Tribes – an online community made up of bloggers and influencers sharing content in a similar niche. Here, you can share your content amongst your Tribe and if other members enjoy it, they’ll share it to their Pinterest Boards for their audience to see. This is a great way of boosting your reach using Pinterest influencers.

Finally, Tailwind’s SmartLoop feature makes the process of re-sharing your best, most popular pins at the best times for engagement super easy and hassle free. Simply adding your most well-performing pins to your SmartLoop allows Pinterest to recirculate them for you indefinitely.

For more help with creating a killer Pinterest strategy check out our guide to generating 100K views from Pinterest.

7: CoSchedule – the scheduler that hones in your content offering

As well as offering the usual scheduling services, CoSchedule also offers a comprehensive ‘Top Content Report’, letting users know which pieces of content have received the highest levels of engagement and social shares.

Considering that 80% of social media marketers said that their key strategy is to increase engagement across their social platforms, delivering top quality content that resonates with your audience should be a top priority for marketers.

By setting your most popular messages to autopilot, CoSchedule allows you to not only fill the gaps in your posting schedule, but also gain the most engagement across all your accounts.

8: Meet Edgar – the scheduling tool that optimises post times by category


Unlike most scheduling tools, Meet Edgar doesn’t post content from a single queue. Instead, this tool categorises content which it then assigns a publishing time to. The idea here is to help businesses target particular niches at the most popular times.

Meet Edgar will then repost your social media content to help get more eyes and impressions on your posts, making it great for those who republish popular evergreen content.

This tool even has the option to write captions for you, finding quote worthy text from blogs or articles.

Use Meet Edgar is available to use in conjunction with Facebook, Twitter and LinkedIn. Between them, these 3 major platforms contribute to 90% of social traffic to B2B blogs and sites, making this tool a particularly great option for B2B businesses.

9: Facebook’s Publishing Tools – the in-house Facebook scheduler


95% of businesses worldwide use Facebook. Users and businesses exchange more than 10 billion messages each and every month with 66% feeling more confident about the brand after connecting with them on Facebook.

As the second popular site in the world after Google, boasting an average time visit of 10:57 minutes, clearly Facebook is a profitable place to be for business. And luckily for us it offers an integrated, free publishing and insights tool.

Within your Facebook Business account simply click ‘More’, then ‘publishing tools’ from the dropdown menu, then select ‘Scheduled Posts’ from the left hand menu and you’re ready to start scheduling.

Facebook will also give you the option to schedule your post for a ‘suggested’ time based on the times and days that your audience are most active.

By then heading to ‘Published Posts’ you can find out which of your posts have performed the best in terms of reach and clicks or actions taken, meaning you can go on to hone in your content offering based on what types and posts are most popular.

Next Steps – ready to soar to success with the help of social media scheduling tools?


 366 million new people started using social media in the past year alone. That’s more than a million new people joining social media every single day. What’s more, 40% of digital consumers use social networks to research new brands or products. Clearly, social media is the place to be for businesses. So why not make your social media strategy a whole lot easier, quicker, intuitive and streamlined by using handy scheduling apps?

For more help with all things social media, Report Central are here to help. Have you ever noticed those corporate social media pages that lack engagement, bore your socks off and generally just suck? We do the opposite. We’re not advocates of boring content policies, we’re champions of customer focused engaging content that drives conversions.

learn how report central drives results

Request a free consultation with our team of experts.


Share this blog post:

award nominations and accreditations.