How to create a killer Twitter strategy and get your brand noticed

Chances are at one time or another you’ve probably questioned whether Twitter is actually helping your brand get noticed or if it’s just a waste of time.

You put in the hours Tweeting, sharing, liking, following, commenting, but is it returning results? Is it worth your precious time and effort?

In truth, Twitter is only useful for getting your brand noticed if you know how to use it.

Get it right and the platform will yield powerful results for businesses. After all, 93% of people who follow a small-medium business on Twitter plan to buy from them in the future.

There are over 500 million Tweets sent each and every day with over 100 million daily active users. So how can you cut through the clutter to get your brand noticed on Twitter?

In this guide we’ll explain how you can harness the power of Twitter to get your brand noticed. We’ll show you how to create an effective Twitter strategy that will drive real results.

Ready to gain more followers, traffic and leads?

Step 1 – Set your Goals

 

It may be tempting to jump in head first, but no strategy should begin without first setting out what you want to achieve from it. If you don’t set goals, how can will you achieve them?

A big mistake many businesses make is aimlessly posting content to Twitter without setting out any real and tangible objectives. You shouldn’t just post any old content and hope people will interact with it.

So, what should your goals look like?

Goals will vary from brand to brand, but some common goals you may wish to achieve on Twitter are:

  • Gain more traffic
  • Gain more followers and build a loyal following
  • Provide faster and better customer service
  • Generate more leads

Once you’ve chosen your goal/s, you should then identify specific accomplishments for each goal.

These could be:

  • Gain more traffic: increase traffic by X by September
  • Gain more followers and build a following: increase by X followers each month
  • Provide faster and better customer service: keep your response rate above x% every month
  • Generate more leads and sales: generate X amount of leads per week

Make sure to choose a time limit for each of your goals, which could be weekly, monthly, quarterly or yearly.

The next step will be to measure your goals to see if you’ve achieved them. You can use tools such as Google Analytics or Twitter’s own in-built Analytics tool to measure and track activity.

Establishing what you wish to achieve from Twitter means you can plan ahead to create an awesome Twitter strategy that drives results for your brand.

Now you’re ready to get your brand noticed.

Step 2 – Create killer content

 

You’ve got just 280 characters in which to grab users’ attention, inform, entertain, educate, provoke, whatever your Tweet is about. It’s got to be great.

Tweets need to be on-brand, easy to read, well-written and relevant to your audiences’ needs or interests.

Posting salesy promotional tweet after promotional tweet isn’t inspiring, interesting or engaging to your audience. You need to think about how you can really capture their interests and post content relevant to these.

Of course, you still want to promote your products or services from time to time, you are a business after all, but aim to do this in more imaginative ways.

You should aim to post a range of different content. For some inspiration you may consider:

  • Industry news: this is a great opportunity to discuss your niche or industry with your audience – to spike their interests, get them talking, show your authority and get you noticed.
  • Positive news about your own brand: have you recently had a shining customer review? Won an award? Reached a milestone? Then shout about it to your followers. This is a great way to show your audience that you’re great at what you do and help you stand shoulders above the rest.
  • Ask questions: asking questions is a brilliant way to encourage engagement with your brand and get discussions started.
  • Share blog content and useful guides: ‘how-to’ blog content and guides are super useful for your audience and help make your brand a useful resource for this audience.
  • Tap into Twitter hashtag trends: such as Throwback Thursday, Flashback Friday, Monday Motivation and Friday Feeling.
  • Motivate your audience: post inspirational or relevant quotes, statistics or facts.
  • Tap into trending topics: enter or start the conversation on trending topics.
  • Post memes or GIFs: have a bit of fun. After all, people like to be entertained and if we’ve learnt anything over the past few years it’s that memes drive views and clicks.
  • Share behind the scenes: this could be sharing a glimpse into life in your office or sharing a sneak peek into the set-up of an event.
  • Get visual: you’ll want to focus on posting lots of visual content, including videos and pictures. We’ll focus on this further later in the article.
  • Publish polls: this is a great way to encourage your audience to interact with you, gain feedback or get your audiences’ opinion on a particular topic. Plus, everyone likes sharing their views
  • Retweet relevant content: retweeting is a great way of engaging with other users whilst posting interesting, relevant content that’s useful for your audience. This is also great if you struggle to create lots of your own original content.

Step 3 – Create a kickass content calendar

It’s a sensible idea to plan your Twitter content calendar a month in advance. Match it up with developments in your business such as product or service launches as well as time sensitive events and external holidays, seasons, events and hashtag holidays.

Your content calendar can be as simple as a monthly spreadsheet. For each new week create a new tab. Plan out how many times you will post that week, what type of content you will post, what caption you will share and any required links. This might look something like this:

Here, you can plan out what you will post and when you will post it for a whole month in advance.

For more help on saving your precious time when it comes to your social media strategy, check out our guide to 5 social media templates to save time and energy. 

Step 4 – Timely Tweets: posting at the right time

 

Now you know what you’re going to tweet, you need to know when you’re going to tweet it.

A tweet has a half-life of just 24 minutes and reaches 75% of its potential engagement in less than 3.5 hours. This means you’ve got to tweet at the right time to reach the most potential followers and maximise engagement.

A top tip from the Report Central team is that if you’re tweeting links to your own content don’t be scared to share it twice or even three times over a few week period. Posting just once is a huge mistake too many brands make on Twitter.

Reposting your content will drive big results. It’s an important strategy considering that not everyone will see your content if you only post it just once. Space out the time between posting and reposting but make sure you do share content again to gain more exposure and bring more results.

So, when should you be tweeting?

There are tons of handy tools out there to help you work out the optimal time to tweet. Twitter’s own in-built analytics tool will let you know when your followers are most active, indicating the best time to post content for them.

Alternatively, tools such as Tweriod gives you the best times to tweet for your brand.

That’s when you should be tweeting, but how often should you be tweeting?

Different studies find different things when it comes to how frequently you should be tweeting.

Buffer has suggested that tweeting 3 times a day is the sweet spot, but have also written about tweeting between 1-4 times per hour.

Considering that studies overwhelmingly have found that the more you tweet the more opportunities you have to engages and drive a bigger response, and a recent study by Social Quant found that the more you tweet the more effective you are at marketing your business, you should consider tweeting more often than not.

Step 4 – Make use of multimedia

 

We all know that video is a hugely popular form of content. Unsurprisingly marketers are increasing their budgets to reflect that with 18% of marketers increasing their budgets for video significantly and 51% increasing it marginally.

What’s more, on Twitter itself video gets 6x more retweets than photos and 3x more than GIFs.

Video views have grown a whopping 220x in the last year alone. Video is a great way to reach potential followers and customers wherever, whenever, and since videos play automatically on Twitter this is a hugely impactful way to grab users’ attention.

There are a couple of options when it comes to using videos on Twitter:

  • Native video: this feature allows you to record videos up to 140 seconds and upload them straight to Twitter. If you want to add text or effects to your videos try free tools such as
  • Live video with Periscope: Periscope is Twitter’s own live-streaming video service which appear on the feeds of your followers. This is a great opportunity to give your audience a sneak peak of behind the scenes or real time access to important moments. Periscope is all about real-time action. Don’t forget to tweet about your upcoming Periscope in advance to create excitement around it.
  • GIFs: despite your misconceptions GIFs are more than just funny pictures you share in your friends’ WhatsApp group. GIFs can also be used to create powerful marketing material that is highly shareable amongst your audience. What’s more, you can add appealing images and further information with text in GIFs that portray important messages.

As well as videos, you will also want to use images. Images are hugely popular and we process them a whopping 60,000 times faster than words.

Include relevant images in your Tweets that are eye catching and encourage engagement.

You may consider making your own graphics and posters which are a great opportunity for providing further information. Free, online tools such as Canva are great platforms for creating professional looking images, posters and graphics.

Step 5 – Listen and Learn

 

Twitter has powerful potential as a platform for social listening. Listening to what your audience is talking about, whether anyone is mentioning your brand, what topics your audience are really interested in, what sorts of content they respond to.

Twitter is a great place to listen for all these things and learn from them. To really get your brand noticed on Twitter find out what your ideal audience is talking about and what they respond to and gear your content around this.

Things to listen out for include:

  • Your brand’s name and any misspellings of your brand’s name
  • The product or service names of your brand, also including any misspellings
  • Your competitor’s names and products/services

You may wish to take advantage of a range of tools to make social listening a whole lot easier on Twitter:

  • Twitter Advanced Search: allows you to narrow down your search to include positive or negative sentiment, relevant hashtags, exact words or phrases, language, people, places and dates.
  • Social Mention: monitors more than 100 sources to help you track what users are talking about your brand, products or on a particular topic.
  • Hootsuite: lets you set up streams to monitor conversations and keywords as well as respond.

Listening to what users are talking about in your area or about your brand means you can then join in on the conversation and get your brand noticed. Joining in on these Twitter chats is a great way to grab attention and grow your following.

Twitter chats are conversational, where users talk to each other about the topics they’re interested in. These very users that are engaging and interacting in chats are the very users that will retweet your posts, reply to your tweets and get your account out to their audience.

It’s a two-way street – ensure that you follow these users, engage with their content and follow them in order to encourage reciprocation. The key is to build meaningful relationships.

Step 6 – Make your life easier with handy tools

 

Now you’ve got to grips with using Twitter to get your brand noticed, you will want to incorporate the use of handy tools into your Twitter strategy to make the whole process that bit easier.

Tools can help cut down on your precious time and efforts. Here is a list of handy tools you may consider using to make your Twitter experience more seamless:

  • TweetDeck: lets you view several timelines in one interface. From TweetDeck you can manage several accounts and schedule your Tweets for posting in the future. Scheduling your social posts is a great way of saving time and allows you to schedule content for when your audience are most active.
  • SocialOomph: this tool allows you to auto-follow other users, create automated reply messages to those that follow you as well as schedule future tweets.
  • Tweriod: reviews activity on your account and consequently recommends the best times for you to publish your tweets to maximise clicks and views. This tool takes a matter of minutes to analyse your account and will then send a full report via email.
  • RiteTag: suggests the best, most engaging hashtags to use based on either the photo or text you use. This tool also shows you which hashtags are trending at any one time, mirroring Twitter’s own trending feature but adding in further information such as the exposure and unique tweet counts per hour.

Next Steps – ready to get your brand noticed with a killer twitter strategy?

 

Twitter is a giant in the world of social media. It may have over 336 million active monthly users, but tweets reach a massive 1.6 million people on third-party platforms overall.

To avoid getting lost amongst the noise your campaigns need to be 100% in tune with the things your clients are reading and searching for. Twitter is one of the hardest mediums to gain real traction on, but that doesn’t mean it’s not possible. Invest correctly in Twitter and you can strap a rocket shop to your bottom line. For more help on acing your Twitter strategy to drive real results for your business, get in touch with the Report Central team today. Or, if you’d like to find out how to monitor your social platforms in just 10 minutes a day, check out our handy guide.

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