tiktok followers

How to Gain More Followers on TikTok

The number 1 downloaded app in 2020, with over 800 million monthly users, TikTok has well and truly taken the world of social media by storm.

Although you might think of the platform merely as a place users flock to be entertained with funny videos and synchronised dance routines, TikTok is also a highly powerful tool for businesses who know how to use it.

After all, TikTok ranks 6th amongst apps for consumer spending worldwide. What’s more, with average engagement rates of 29%, well above the average, TikTok offers great opportunities for brands.

So how can your business gain more followers and expand its reach on the platform? After all, more followers means greater exposure, increased engagement and more potential customers – that’s a powerful combination for any business.

In this guide, we’ll offer practical strategies every brand can apply to grow their TikTok following in 2020 and reap the rewards the platform offers.

Ready to become a TikTok pro?

How does TikTok Feed work?

 

Let’s start by exploring exactly how the TikTok Feed works.

Unlike other social media platforms, rather than scrolling through a news feed, TikTok has two categories – Following and For You. The Following tab shows content from accounts you follow whereas the For You tab displays content it thinks you will like and enjoy.

Every user’s For You page is different, geared towards their personalised interests, populated with content that TikTok believes the user will love based on the other types of content they engage with on the platform.

The great thing about the For You page is that it offers the opportunity for brands to get in front of a highly-targeted audience. If you can create awesome content, TikTok will display it on relevant users’ For You pages

So, that’s how the TikTok feed works, now let’s look at how every business can grow their following on the platform.

Find your target audience

 

With such a wide range of content on TikTok, there is room for every brand. But, it’s important to remember that you can’t cater for every user. After all, just as your products or services are aimed at a target market, the same should go for your TikTik content. This means understanding who you’re making your content for.

Take a look at what your competitors are doing and do it better. Pinpoint your audiences’ likes and dislikes, think about their interests and how you can cater your content towards this.

You could even ask your audience what they want to see from you. This is as simple as sharing an Instagram story asking your audience what they want to see from you on TikTok.

It’s important to find your niche on TikTok in order to land your spot on the For You pages of users that are most likely to become followers and eventually customers.

Use the right Hashtags

Just like other social platforms, users can broaden the reach of their content and discover new content through the power of hashtags. In fact, with the likes of hashtag challenges going viral on the app, hashtags are a huge player on the platform.

Using hashtags increases the chances your content will land on your audiences’ For You page – so which hashtags should you be using?

Although there’s no definitive guide to which hashtags are the most effective on the platform, you should aim to use a combination of content-specific and general hashtags related to the platform, to make your content more discoverable.

For example, if your post is a video of a make-up demo, use content specific hashtags such as #makeup as well as TikTok specific hashtags like #ForYou or #fyp to help land a spot on the prestigious For You page.

You can also head to the Discover Tab where you can see current trending hashtags as well as typing in other hashtags to see how they are performing. Hashtags that have fire icons next to them are ones that are gaining a lot of attention right now, so it might be worth incorporating these into your captions if your content aligns.

By telling users how many views each hashtag receives, users can gain a valuable insight into what content is favoured by TikTok. This indicates what hashtags your business should be using to tap into trending topics that are more likely to wind up on the For You page.

When it comes to hashtags, our top tip is to always remember that the hashtag needs to be relevant to your content, brand or products as some TikTok gurus have found that using completely unrelated hashtags can actually backfire.

  1. Create branded TikTok challenges

 

TikTok challenges are a unique feature of the app. A challenge essentially involves a brand or user encouraging others to partake in a challenge they’ve set up which can be anything, from the funny to the bizarre.

For brands, TikTok challenges are a great way to get reach out to new users, encourage people to interact and engage with your business and gain more followers.

As we’ve said, challenges can be anything – from the Fake Travel Challenge which challenged users to take everyday objects and pictures to mimic comical travel photos to Colgate’s #MakeMomSmile challenge in aid of Mother’s Day.

When it comes to creating branded challenges, think about a fun, engaging challenge that’s relevant to your brand and easily accessible to everyone. Getting it right will help increase you reach, views and of course followers.

For a full guide to TikTok challenges, check out this comprehensive guide by Later.

Be original

Regularly sharing creative, original content is a great way to get more followers on the platform.

If you can create fun, informative TikTok content that attracts engagement and interaction, the TikTok algorithm will reward you by getting more eyes on your content, and in turn more followers.

The great thing with TikTok is that the in-app editing tools make it super easy to create fun, creative content without professional experience. The thing to remember with TikTok is that it isn’t the place for highly polished, professional video content. This platform is all about the rough around the edges content that’s super authentic.

To create content, simply click the centre tab to enter camera mode or shoot on your mobile camera and upload the content to TikTok. You’ll have the option to shoot in one shot or record several smaller parts which you can then merge together.

Next, you’ll find the following options:

  • Speed: this allows you to speed up your video or shoot in slow motion
  • Timer: this lets you to set a self-timer to let you film hands free
  • Filters: here you can change the colour filter of the camera
  • Flash: this is handy if you’re filming indoors or in low lights
  • Music: add sound effects or music to your video
  • AR filters: this option let you add special effects

Don’t be afraid to get creative and have fun with it. After all, this is a platform of experimentation, even for brands. Forget the completely polished look you usually adopt in your marketing strategy and find a format that works for you.

  1. Ace your captions

 

Unlike other social platforms, TikTok captions are designed to be short and sweet. Whereas you might share a long, descriptive caption on the likes of Instagram, this should be avoided on TikTok.

Captions are important as they have a direct impact on how well your content performs on the platform. Optimising your captions for search can mean more eyes on your content and in turn more followers.

A few tips to optimising your TikTok captions to improve their searchability includes:

  • Ensure they are short and concise: as we’ve mentioned, your captions should be short and digestible. Remember, TikTok is a mobile-first platform so captions that are short and sweet perform better as they optimised for mobile.
  • Include relevant hashtags: again, we’ve mentioned the importance of TikTok hashtags. Ensure you use hashtags in your captions that are relevant to the content you are sharing.
  • Make them relevant: although this should go without saying, your captions need to be super relevant to the content you’re sharing.
  • Encourage engagement: a great way to encourage users to engage with your content via your caption is to ask questions or build suspense and mystery by using terms such as ‘wait for it..’

Post when your audience is most active

 

Like with any social media platform, posting when your audience is most active is a great way to get more eyes on your content and in turn attract more followers.

To find out when your audience are most active, head over to TikTok Analytics, click on the follower tab and you’ll find key information such as the hours and days your followers are most active. This will give you important insights into when is best to share your content to get seen by more people.

Although posting when your audience are most active is a great way to get your content in front of more potential followers, some content on TikTok can take a while to reach success. Some users have noticed that their content receives low levels of reach and engagement when they first post, but has then rocketed to success after hours or even days.

Although no-body knows exactly why this occurs, it may be that as content slowly gets likes and engagement, the algorithm might push it onto the For You page, even if it isn’t brand new. This is worth bearing in mind when sharing content – don’t be too disheartened if your content isn’t an immediate success.

Engage with other users

 

Just like with any social media platform, TikTok engagement is a two-way street, even for brands. When you’re busy creating and sharing your own content it can be easy to forget that you should be engaging with other users’ content too.

Engaging with other users by liking and commenting on their videos is a great strategy to grow your following. From liking your fan’s content, engaging with content that’s related to your brand or niche to following influencers in your sector. Reaching out and connecting with users sharing content in your niche is a great way to make them aware of your brand and get them to tap the follow button.

Work with content creators

 

Influencers and individual personalities and profiles are the most popular on TikTok, with these types of accounts having the most followers. That’s why brands collaborating with content creators often see powerful results.

If your brand has the budget, collaborating with TikTok influencers is a sure-fire way to gain more followers, drive increased engagement and traffic to your site.

But, like with any influencer marketing campaign you can’t just go in blind. It’s time to get strategic:

  • Find influencers that are the best fit: finding the right influencers to work with will be critical to success. Put in the time and energy to carefully researching TikTok influencers that would be the best fit for your brand. Check that they share the same audience as you, have a proven track record of delivering high quality content, drive positive engagement levels, that their interests and values are in line with yours and that they’re authentic. Don’t just work with an influencer because they have thousands of followers, this will not end well. Instead, look at the metrics listed above to find an influencer that’s a match made in heaven.
  • Get creative: brands that are new to TikTok might find it tempting to want to take hold of the reigns and control the influencer during the campaign from start to finish. But, when it comes to TikTok influencer marketing, it’s important to let your influencer get creative in their own way. Their unique personality, creativity and authenticity are why they are popular on TikTok in the first place, so let them keep on doing their thing. This will make your influencer campaigns a lot more authentic and popular.
  • Analyse the results: everything digital marketer worth their salt will know that measuring campaign results will allow your brand to go on to test and optimise campaigns to continually deliver better and stronger ones. Look at your initial goals. If your aim was to boost brand awareness, you can measure success by looking at how many views the campaign gained and how much engagement it generated.

Next Steps – ready to grow your TikTok followers and reap the rewards?

 

As TikTok continues to grow from strength to strength, there’s never been a better time for brands to get strategic in order to grow their followers on the platform and in turn gain invaluable brand exposure and new audience members. For more help with everything from your TikTok strategy to your general social media management, Report Central are here to help. Unlike many, we don’t just manage social media in the same old boring ways – instead, we propel your social media strategy into the stratosphere.

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