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How to Generate 100k views from Pinterest

Pinterest has long been considered the little sister in the world of social media, but it is in fact the fourth most popular social media platform out there.

Over 250 million people use Pinterest every single month.

Despite what you might have once thought, Pinterest isn’t reserved exclusively for those looking to build mood boards for recipes or wedding content. There’s tons of different content and genres on Pinterest.

What’s more, 75% of content on Pinterest comes from businesses.

Pinterest is an amazing platform for businesses because isn’t merely a social media platform, it’s a search engine.

Users search the channel to find and discover. This is why it’s such a powerful tool – Pinterest users are in discovery mode.

In fact, 59% of millennials have discovered products on Pinterest. What’s more, 90% of weekly users utilise the platform to make purchase decisions.

If that wasn’t enough, 55% of users are looking specifically for products. That’s a whopping 4 times more than on any other social media platform.

Pinterest can open up some fantastic opportunities for your business, including increased awareness and exposure, website traffic, new leads and increased sales. But, like with any social platform, you’ve got to create a strategy in order to reach success.

In this article we’ll share our top tips to help you generate 100K views on Pinterest.

Start with the Basics – setting up a Business Account

First things first, you will need to set up a Pinterest Business account.

This is free and easy to do and gives you access to tools such as Pinterest Analytics as well as a special Business Profile.

Simply fill out all your details such as your business name and location. Next, add a profile picture – make sure this is professional and on brand – we’d suggest that it’s a good idea to use your business logo.

Next, you will need to add a short description. This should accurately describe what your business does so users know exactly who you are and what you do as soon as they land on your profile.

Finally, you’ll need to claim your website. Claiming your site ensures that your business name and profile picture appear on every Pin with your content in, whether you created the Pin or someone else created it from your site. That’s amazing exposure for your brand.

For more advice on guidance on setting up your Pinterest Business Account check out this handy guide by Pinterest.

Pin, pin, pin – Pin Consistently

Now you’ve set up your account, if you’re hoping for success on Pinterest, you’ve got to pin consistently.

This might seem obvious, but you’d be surprised at how many people fall short of doing it.

Pinning consistently is the key to growing your views and followers over time, whilst keeping your followers engaged.

You should aim to pin every day. Whether you pin just once or 20 times, make sure you do it consistently.

So, when should you post and how often?

Neil Patel found that the best times to post on Pinterest are:

  • Between 8-11pm on a Saturday
  • Between 2-4pm and 8pm-1am any day
  • Fridays 3pm

However, with the introduction of the Smart Feed on Pinterest which displays pins to users long after they’ve been pinned, you shouldn’t get too caught up with when you post.

In terms of how many times you should pin, it is suggested that posting between 5-30 pins every day is the optimum amount.

If you don’t have enough original content to pin this often don’t panic. The great thing about Pinterest is that you can re-pin other user’s content.

Although Pinterest does love fresh, original content, as long as you are being active on the platform your efforts will pay off.

Treat Pinterest like a Search Engine

Many Pinterest users neglect to treat the platform as a search engine and focus on optimising for search on Pinterest.

But this is an important strategy in order to get your content found and to rack up those all-important views.

Think about a crucial SEO strategy we all use on our websites – keywords.

The same strategy applies on Pinterest. By using keywords you improve the chances of your pins being discovered by a relevant audience.

So how do you use keywords on Pinterest?

Aim to embed your keywords within your pin title and description. This tells Pinterest what your pin is all about so it can show it for relevant searches and suggest it to relevant users.

You may already know what keywords you are targeting, but for a little extra help finding new keywords that Pinterest users are really searching for try out this tactic:

  • In the Pinterest search bar type in your keyword
  • Pinterest will then suggest more related keywords in the drop-down menu based on what real users are searching
  • Next, click through to a term
  • Pinterest will then suggest even more modifiers at the top of the page further indicating what pinners are interested in around this topic

Another great place to include your keywords is in your Pinterest Profile bio. Bear in mind that you have just 160 words for your bio, so use them wisely.

The final place to embed your keywords is in your Pinterest Board Descriptions. This tells both Pinterest and users what your boards are all about, improving the likelihood they will appear to relevant users and for relevant searches.

By tapping into and using relevant keywords, your content will reach a greater, more targeted audience and gain more views.

Optimise your Pin Descriptions

 

Including keywords in your pin descriptions is just one way of optimising your pins to get more views, but there are also other optimisation strategies you should be adopting in your pin descriptions.

But first, what is a pin description? Your pin description tells both users and Pinterest’s algorithm what the content is all about.

For this reason, your pin description needs to be informative and accurate.

Do not neglect your pin descriptions. This is one of the main mistakes Pinterest users can make.

So how can you optimise your pin descriptions?

  • Write pin descriptions that are slightly over 300 characters: include key information about the pin, using your chosen keywords where appropriate. Make it descriptive, helpful and compelling.
  • Add hashtags: although you might have thought hashtags were exclusive to other social platforms, they’re actually a great way of getting your pins seen by the right people on Pinterest. Pinterest’s own advice when it comes to using hashtags on the platform is to ‘be specific and descriptive. Use words or phrases that describe the content in the Pin – we suggest you add no more than 20 hashtags per pin.’ When a user searches for a term, the latest pins using that hashtag will appear at the top of the feed, making this a great tactic to increasing views on your pins.
  • Include a callto-action: this could be to ‘shop now’, ‘read more’ or ‘sign up’. Whatever your CTA, it’s important to include one. After all, a study by CoSchedule found that 80% of people that see content during peak times won’t interact with it unless a CTA is included. If you want people to click through to the link on your pin, you’ve got to encourage them to.

Using these tactics within your pin descriptions will optimise them for search on Pinterest, helping get more eyes on your content.

Create kickass pins

 

This is hugely important.

If you want your pins to attract views, it’s got to be worthy of them.

There are a few general rules on how to create awesome pins:

  • Create vertical pins: vertical pins stand out more than horizontal pins as they take up more screen space with 735 x 1102 px being the optimal size.
  • Image quality is key: blurry images just won’t cut it. Poor quality images will not be widely shared by either Pinterest or other users. Your image quality has got to be up to scratch.
  • Keep it on brand: make sure you pin is on brand, in line with your brand colours and fonts. You can even include a logo helping to increase brand exposure.
  • Use attractive images: this goes without saying. Pinterest is a largely visual platform and you’ve got to put out content that people want to see, share and save. When you are pinning images make sure they are visually attractive, appealing and high-quality.
  • Use high-quality graphics: if you’re creating a pin to promote a recent blog post, for example, try using tools such as Canva to create beautiful, professional looking graphics. These will look a lot more visually appealing and professional and will attract more shares and views.

Nailing the visuals on Pinterest is one of the main keys to success – after all, a poor looking pin won’t attract many views. By creating beautiful looking pins that attracts attention, Pinterest’s algorithm will reward you with more views and exposure.

Make use of Pinterest Group Boards

 

Pinterest Group Boards can be a goldmine for attracting views to your pins as well as growing traffic to your site and increasing your followers.

What are group boards?

Group Boards are topic specific boards that users can follow. They are typically specific to different subjects or niches such as ‘ethical fashion’ or ‘vegan recipes.’

So, why are the useful?

Becoming a group board contributor means you can share relevant pins to the board. This means that every single member or follower of the board receives a notification every time you post a pin to the Board.

Let’s say the group board has 1,000 followers. Every one of these users receives a notification as soon as you pin. If any of those members chose to re-pin your content, all of their followers will subsequently see the pin too – that’s amazing exposure.

To make use of group boards you will first need to become a group board contributor. For this you will need to gain permission from the board admin.

To find relevant group boards try out handy sites such as PinGroupie or search Pinterest itself.

Cater your Content to your Audience

 

This goes without saying.

In order to gain views and shares you need to be creating and posting content that relates to your target audience.

In order to do this you will need to set up relevant and interesting ‘Boards’ and pin relevant and interesting pins to these Boards.

Think about who your audience is and what they want to see from your business.

Let’s say we run an ethical clothing brand.

Our Boards may include the likes of:

  • Summer Style 2019
  • Recycled Polyester Clothing
  • Organic Range
  • Zero Waste Living

As well as posting content solely focused on your products, in this case ‘Organic Range,’ ‘Recycled Polyester Clothing,’ and ‘Summer Style’, you are also tapping into your audience’s wider interests that still link to your business such as ‘Zero Waste Living.’

Pinning content that interests and inspires your audience will attract tons more views and encourage users to re-pin your content, meaning even more exposure.

Don’t forget to tap into seasonality too.

If summer is approaching, get your ‘Summer Style’ Board prepared and posted in enough time to inspire your audience at the critical moment of when they are thinking of putting their summer wardrobe together.

Remember – your aim on Pinterest is to create a useful resource and source of inspiration for your target audience by creating boards and pins they will enjoy and find valuable.

Follow other Like-Minded Users

 

Following other Pinterest users is great way of growing your own following and gaining valuable exposure.

Every time you follow a like-minded account, that user receives a notification. This is great exposure and invites the user to follow you back.

To find like-minded pinners, use the Pinterest search function to discover accounts that have created boards and pins relating to your niche or topic of interest. You can do this by simply typing in your keyword, checking out the content that is generated and finding the original author of the pin.

It may not be wise to follow your competitors, but you can follow those interested in your product or service.

Back to our ethical fashion brand example. It would be a good idea to find and follow ethical fashion bloggers, ethical lifestyle accounts, advocates or publications. Accounts that would be interested in our brand and may well follow us back. This is a great way of engaging with fellow users and getting tons more views for your profile.

By following like-minded users, you also get the added benefit of seeing what visual content is popular amongst your niche for a little inspiration.

Re-pin other user’s content

 

The great thing about Pinterest is that if you struggle to create enough original content to pin every day, you can re-pin other user’s content.

Re-pinning is a great way to stay active and consistent on Pinterest. It’s also a brilliant method of engagement. When you re-pin another account’s content you are essentially making the original author of the pin aware that you exist. That’s not only amazing for views and visibility but will likely gain you a few more followers too.

When re-pinning other user’s content make sure it is relevant, useful and interesting for your audience – just as you would if you were posting an original pin.

Think of it like this – you need to be re-pinning content that supports your own content.

Top Tip: Another great thing about re-pinning content is that you can edit the pin description yourself. This means you can add in your own keywords, hashtags and information – optimising the content for search and visibility.

Next Steps – ready to generate 100k views on Pinterest?

 

Whether you’re new to Pinterest or are a seasoned pinner, using our top tips will help you generate 100k views for your business Pinterest Account. That is incredible exposure for your brand. What’s more, considering that you can include a link to your site in your pins, 100k Pinterest views means tons more traffic and potentially more sales.

If you’d like further help or advice on using Pinterest as a powerful marketing strategy for your business get in touch with Report Central today – we can help your business rocket from 0 to 100k.

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