Why Your Local SEO Failed

Why your local SEO failed

So you go on Google and type in your services and geo location. Waiting patiently for the world’s biggest information platform to pull the results and …

No listing of your business on Google 3 Pack comes up

No mention of your business name on page one

No positive client review to be seen

Truth is that local SEO is a marathon of digital marketing, not a sprint, and amongst many things you are racing to do such as website copy, social media content and some old-fashioned PR in printed media, local SEO might slide low on the agenda.

Still, if you are not on Google, you might as well not be there, so in this blog post to help you get your local SEO mojo back.

What if your local SEO strategy is failing?

An increasing number of businesses are recognising the benefits of local SEO. However, although while many companies have grasped the basic idea of SEO and started to implement SEO strategies, it’s not unusual for local SEO campaigns to fail, especially if you have not sought professional advice or taken a consistent approach.

So, if you have found yourself in a position where your local SEO campaign is failing, and your strategies are yet to increase conversions, or generate traffic, you might still have time to get back on track.

We’ve created a few helpful tips below outlining some of the reasons why your local SEO campaign might be failing.

First things first…

What is local SEO?

Local SEO is an effective way of marketing your business online to a local audience – by helping your target market to actually find your product online.

In a nutshell, local SEO allows you to be found on search engines by your prospective clients who are located in the same area that you are.

Whether you’re a small enterprise or a multi-national company, businesses and organisations of all shapes and sizes can benefit from the many advantages that come hand in hand with local SEO.

How can local SEO help your business? 

Think about it as number’s game – the more website visits you have, the more potential sales/ queries for business that you are likely to generate.

But local SEO goes a step further than that – it allows you to connect to clients who are in your targeted geo location which means that when they are doing a search on Google from that location, they might already be showing more intent than anybody else who is just researching products and services.

After all, if you’re searching “windows in Chelmsford”, your intent is probably to find a window fitter in that location; but someone searching “windows” could be at the very start of their buyer journey and just looking for some inspiration.

Local SEO can help your business optimise conversion rates, raise awareness and increase sales by implementing a number of tactics that can help your brand to rank highly on search engines such as Google, as well as online business directories such as Yelp.

Now, onto a few reasons why your local SEO changes are bringing no results…

Did you register a Google My Business Account?

This is where many businesses instantly go wrong when it comes to implementing their local SEO campaign, as its importance often gets disregarded.

However, ensuring that you take the time to register your business with Google will prove invaluable when it comes to supporting and enhancing your local SEO strategy. This is because, it can further enhance your chances of being found by those looking for local retailers or service providers online. This is because when you register with a Google My Business Account, you will be asked to include details about your product or service, making it easier for Google to recognise your business and the product of service that you are offering.

Register for an account here

Did you update the title tag or meta description on your website?

As the digital world is becoming increasingly crowded, it’s not only important that you have a responsive, credible and easy to navigate website, but it’s also important that your website ranks highly and can be easily found by your target market.

And this starts by ensuring that you have everything in place to improve your SEO.

For example, when it comes to optimising the pages on your website for local SEO purposes, you must ensure that you also update all title tags and meta descriptions, with your business name and location. This is a crucial step when it comes to maximising awareness and optimising exposure.

To do this, in your meta title and description, you should ensure that you incorporate your business name and the city, region or country you are trying to target.  Covering this information will instantly improve your chances of ranking highly on search engines.

Is your content consistent on all platforms?

Consistency is key when it comes to optimising the performance of your local SEO campaign, and it’s vital that you recognise the importance of ensuring that everything is not only linked logically, but that every component of your online profile is consistent.

For example, all references to your business should be the same, including your email address, contact numbers, website info and any other important info relating to your business.

Don’t use one website to attract customers from multiple locations

This is where many businesses automatically go wrong and it can have a huge impact on the success of your local SEO campaign.

For example, if you are targeting a specific demographic and area, you cannot use one website in order to connect and engage with customers from multiple locations. Instead, you should invest in separate landing pages in order to implement local SEO tactics that are geared towards your target market, in a specific area.  This can easily be done, and it doesn’t mean that you can’t have a main website.

Your local SEO strategy is a crucial component of your online marketing efforts and there has been a significant amount of research that has consistently proven that this tactic is extremely powerful when it comes to broadening your reach, optimising conversions and increasing traffic.

However for local SEO to work and provide a healthy return on investment, it must be implemented correctly to generate optimum results.  If you require local SEO support, Report Central are here to help.

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