PPC Management

Find out how we can boost your sales using adwords & bing campaigns.

What we do.

We used to be in your position, searching the web looking for a PPC management agency & not really being able to tell them apart. That was before we decided to ditch the agencies & go it alone.

We did so well at going it alone that we decided to help other people ditch their agencies & take their leads to the next level.

Today we’re an anti-agency, which means we don’t subscribe to the usual way agencies manage their PPC campaigns. Agencies put 90% of their expertise into the big brand names they want to put on their home page & enter into awards shows while leaving you hanging. At Report Central we do things a little bit differently.

Our skills were forged in the glamorous battle of creating leads for call centers. We had to work 12 hours a day for a year to catch up with our competitors but once we were there we had a particular set of skills that meant staying ahead was easy & it’s that skill set that we want to share with you.

You see we don’t just “manage” a PPC campaign. We live & breathe it. We care about what happens to the leads we create, because when you work with Report Central you’re making an investment in your future.

To us, lead quality & what happens to those leads is much more important than the volume of leads we create. While agencies will sign off at the point a lead is created, we’re just getting started helping you convert your leads into sales & profit.

Put simply, invest in Report Central & you’ll strap a rocket ship to your bottom line.

Latest News

award nominations and accreditations.

What makes our campaigns great?

Anyone can run a PPC campaign, but running one well takes a lot of patience, analysis & coffee. Our PPC management strategy is all about finding quality leads for less & helping you convert them more so you can strap a rocket to your bottom line.

Great Keywords

Finding keywords isn’t about working out what you sell, but realising what your clients are searching for.

Better Negatives

Not all keywords were created equal so why waste time bidding on keywords that don’t convert?

Clever Bidding Structures

If you sell more at 11am than you do at 3pm why should you accept paying the same for those leads?

Intelligent A/B Testing

You can’t expect different results by doing the same thing with your website day in day out.

Engaging Content

Attracting traffic is one thing but engaging with your audience will help reduce competition & increase conversions.

Responsive Design

Leads come in all shapes and sizes so it’s important that your website reacts to what your clients are doing.

Epic CRM Integration

What’s the point in a lead if you don’t know the outcome. Good CRMs tell you what happened but great ones affect the outcome.

Insightful Reports

Reporting for the sake of reporting isn’t much use to anyone, that’s why our unique reporting platform is designed to focus on the bits that matter.

Why are we different?

Simple, we’re a digital anti-agency. We don’t have bean bags and we certainly don’t blur the truth about your campaigns.

We’re the underdog that cares more about getting their clients sales than collecting shiny awards. We’re the people that care less about lead volume and more about lead quality. We’re the people that care about every lead, whether you’ve got a famous brand name or not.

We might be an external company, but we’re just as committed to making you money as you are and that means the way we run your campaigns is a little bit different.

We’ll optimise based on your outcomes to make sure your cost per sale keeps on getting lower, we’ll create beautiful reports that help you understand how to tweak your services in order to squeeze more sales from your website & above all else we’ll keep on trying new things to not just help you crush the competition, but dominate the market.

Here's the Rocket Science...

Making a campaign great is about the finding the little changes that make a huge difference.

Setting up a campaign with good foundations is one thing, but at Report Central we use a little bit of rocket science to boost our campaigns far ahead of the competition.

From the outset of every campaign we used special algorithms to make sure we know exactly what’s going on at every stage.

We output all the super useful information those algorithms via our own bespoke reporting module that’s hosted on our website.

This means our PPC team know exactly what’s driving your success so that they can keep doing more of it, while you know exactly when & how your most valuable leads are being dealt with so you can increase your conversions too.

why report central?

PPC Management Lead Nurturing Custom Reporting About Us Get any old lead Send generic email Create meaningless report Play ping pong

anti agency vs normal agency

We’ve been in your shoes

Unlike most digital agencies our team isn’t made up of industry veterans who’ve set off on their own. Our journey was very different, in fact once upon a time we were just like you.

As members of marketing departments or small business owners, we used agencies to generate our leads but no matter our backgrounds we all kept asking ourselves the same question. Why aren’t our leads converting into customers?

Today we’re an anti-agency that’s dedicated not just to getting a lead; but obtaining high quality leads that convert into customers every single time.

We do this by not only acquiring the best leads, but engaging with those leads throughout the sales process to increase your conversion rates, ultimately spotting which leads became customers & weeding out the ones that didn’t so that your return on investment keeps on going up.