A/B Split Testing

Find out how we can boost your sales using A/B split tests.

What we do.

In order to make your website or landing page better at turning visitors into sales, you’re going to need to run tests to see what works & what doesn’t.

The problem with running these tests is that without being scientific about how you carry them out, you can often make your website worse!

Without science, people are often tempted to make multiple changes at once, or simply tweak the text on their website, without using a control page to compare it against. This type of testing simply doesn’t work because you lose sight of the other factors that could be affecting the changes in your performance.

An A/B split test splits your websites traffic between a control page (your page now) & a test page (with one specific change on it). After a set period of time the results are evaluated and the winner becomes the new control page.

It’s a scientific way too find out what works and what doesn’t, without external factors affecting your results.

Our A/B split testing skills were forged in the glamorous battle of creating leads for call centers. We had to work 12 hours a day for a year to catch up with our competitors but once we were there we had a particular set of skills that meant staying ahead was easy & it’s that skill set that we want to share with you.

You see we don’t just “manage” a campaign. We live & breathe it. We care about what happens to the leads we create, because when you work with Report Central you’re making an investment in your future.

To us, lead quality & what happens to those leads is much more important than the volume of leads we create. While agencies will sign off at the point a lead is created, we’re just getting started helping you convert your leads into sales & profit.

Put simply, invest in Report Central & you’ll strap a rocket ship to your bottom line.

Google AdWords, Bing Ads, Facebook

award nominations and accreditations.

What makes our campaigns great?

Anyone can make changes to a website, but finding the right changes takes a lot of patience, analysis & coffee. Our management strategy is all about finding quality leads for less & helping you convert them more so you can strap a rocket to your bottom line.

Great Keywords

Finding great keywords isn’t about just focusing on traffic, it’s about finding the ones that convert.

Better Negatives

Not all keywords were created equal so why waste time bidding on keywords that don’t convert?

Optimise Your Spend

What if your morning clients are looking for a different experience to your afternoon ones?

Intelligent A/B Testing

You can’t expect different results by doing the same thing with your website day in day out.

Engaging Content

Attracting traffic is one thing but engaging with your audience will help reduce competition & increase conversions.

Responsive Design

Leads come in all shapes and sizes so it’s important that your website reacts to what your clients are doing.

Epic CRM Integration

What’s the point in a lead if you don’t know the outcome. Good CRMs tell you what happened but great ones affect the outcome.

Insightful Reports

Reporting for the sake of reporting isn’t much use to anyone, that’s why our unique reporting platform is designed to focus on the bits that matter.

Why are we different?

Simple, we’re an anti-digital agency. We don’t have bean bags and we certainly don’t blur the truth about your campaigns.

We’re the underdog that cares more about getting their clients sales than collecting shiny awards. We’re the people that care less about lead volume and more about lead quality. We’re the people that care about every lead, whether you’ve got a famous brand name or not.

We might be an external company, but we’re just as committed to making you money as you are and that means the way we run your campaigns is a little bit different.

We’ll optimise based on your outcomes to make sure your cost per sale keeps on getting lower, we’ll create beautiful reports that help you understand how to tweak your services in order to squeeze more sales from your website & above all else we’ll keep on trying new things to not just help you crush the competition, but dominate the market.

Here's the Rocket Science...

Making a campaign great is about the finding the little changes that make a huge difference.

Setting up a campaign with good foundations is one thing, but at Report Central we use a little bit of rocket science to boost our campaigns far ahead of the competition.

From the outset of every campaign we used special algorithms to make sure we know exactly what’s going on at every stage.

We output all the super useful information those algorithms via our own bespoke reporting module that’s hosted on our website.

This means our teams know exactly what’s driving your success so that they can keep doing more of it, while you know exactly when & how your most valuable leads are being dealt with so you can increase your conversions too.

learn how report central drives results

Request a free consultation with our team of experts.