The benefits of social media advertising

Social media advertising is an incredibly powerful marketing tool. With its ability to increase sales and maximise brand awareness, embracing this method of advertising will allow you to connect and engage with mass audiences, in all corners of the globe.

But that’s not all! the digital world never sleeps, allowing you to expand your reach to a highly targeted audience and increase traffic 24 hours a day. With this in mind, social media advertising should be a core part of your social media strategy. And it’s important you do it right.

Here’s our guide to the benefits of social media advertising and how you can use a variety of different tactics and tools to get your business noticed.

Optimise brand awareness

From Facebook and Twitter through to Instragram, there are a wide range of social media platforms that will allow you to increase the visibility of your brand through effective online advertising.

Social media advertising will not only allow you to connect and engage with your target market, but it will also allow you to increase brand recognition. Each platform has a step-by-step guide to creating highly engaging advertising posts that are sure to inspire action and generate sales.

Generate more inbound traffic

Advertising on social media is a great way to generate more inbound traffic and ultimately, increase sales. Allowing you to maximise the exposure of your product or service, you will be able to direct your target market to your website.

Start generating leads in seconds

A compelling and engaging social media advertisement is a great way to capture the attention of your customers in a matter of seconds. And, because social media advertising is relatively flexible, you’ll be able to create ads that accommodate your budget, business requirements, and objectives, whilst positioning your product or service at the forefront of your customers’ minds.

The power of images

All social media platforms provide the opportunity to share images of your product or service alongside text. And you will quickly realise why images are so popular amongst advertisers!

Scientists have proven that the human brain actually processes images 60,000 times faster than text, so your target market is much more likely to remember an advertisement that is image heavy rather than one that focuses on text alone.

Easy to create

Any business can advertise on social media and the good news is, you don’t need to be a social media whizz to get started. The process is easy to simple, flexible, and easy to follow, allowing you to create an ad that works for you and your business. 

Connect and engage with mass audiences

Finally, social media advertising will allow you to reach a global audience, 24 hours a day, 7 days a week!  This level of engagement as seen social media become one of the post powerful communication tools for young and established businesses alike.

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